Did you know that 500 million people use the Instagram stories feature? Or that almost 90% of the Instagram user base has posted at least one story to their timeline?
Clearly, Instagram is great for video content. But to produce great content, you’ll first have to learn to edit like a pro.
Don’t worry, we’ll show you how! Keep reading for a quick Instagram video editing guide that’ll have you editing videos like your favorite influencers.
Watch Your Favorite Influencers With a Critical Eye
Before you do anything else, it’s important to understand how people use the Instagram video features.
Aside from reading through Instagram’s FAQ section, the best way to learn about video marketing on Insta is through study. In this case, that means watching a ton of video content.
Use Instagram as you normally would, but this time, pay closer attention to the video content you watch. As you’re watching, ask yourself:
- Why am I drawn to this content?
- What about the creator(s) do I like?
- How are they inspiring others to spread the word?
- What types of edits do they make?
As you start to view video content through a different lens — no pun intended — you’ll start to pick up on little tricks that you can use to improve your videos in the future.
Get To Know Your Software
The great thing about learning how to make an Instagram video is that these days, you don’t have to spend a fortune on equipment. One thing that hasn’t changed, however, is that you’ll need efficient software to create fun content.
Fortunately, there are a ton of options out there, and a ton of them won’t cost a dime!
Even Adobe, one of the world’s biggest creative companies, offers video editing software free of charge. Better yet, it’s specifically aimed at helping new creators build short-form content.
Each piece of editing software comes with unique quirks. The best way to learn your way around the UI and discover shortcuts is to spend time messing around and experimenting.
Think of your footage as puzzle pieces. Your software allows you to put everything together just right so you get a beautiful picture at the end.
Start and End With Your Branding
While you’re messing around with your awesome new software and coming up with great Instagram ideas, create memorable title cards for the beginning and end of your videos.
These titles should include your name, social info, and a CTA like ‘like, comment, and subscribe’. This is in addition to your CTA in the video, which should encourage viewers to reach out and engage.
To effectively build your brand on Instagram, you’ll need to be consistent. Therefore, every video needs to start and end with these cards so that your audience knows how to reach you.
Instagram Video Editing for Influencers: A Summary
There’s a lot to learn about Instagram video editing, and the bulk of it comes from hands-on experience. Get out there, grab some footage, and have fun editing your content!
We can’t wait to give you a follow!
For more tips on growing your brand on social media, check out the rest of our blog.